For most trades, yes - and usually after very few jobs, because trade jobs are big. If a typical job leaves you £750 or more in profit, a one-off website pays for itself after a handful of extra jobs, and everything after that is yours. If your jobs are small and your diary is already full from word of mouth, it matters less. Work it out below rather than taking anyone's word for it, including mine.
Put your own numbers in
Use profit, not the price of the job, and be cautious about how many extra jobs you expect. The sum only helps if it's honest.
- Profit on each job
- £750
- First year, after paying for the site
- -£1,000
Your numbers, not a promise: no one can honestly tell you how many jobs a website will bring. The price is one-off, so once it's covered every job the site brings is profit. With the full build, the dashboard is free for 12 months, then £39 a month if you keep it.
See what each option includesWhat the sum leaves out
- Better-paid work, not just more of it. A site that looks like a firm worth paying properly for changes which jobs you are asked to quote, not only how many.
- Referrals you would otherwise lose. People recommended to you check you out first. The ones who found nothing convincing never tell you they went elsewhere.
- Time. Answering “do you cover my area?” and “can I see your work?” on the phone, again and again, is time a good site saves.
When it genuinely isn't worth it
If you are booked solid for months from repeat customers and word of mouth, and you have no wish to grow or move up to better-paid work, a website will not change much for you yet. Keep your Google Business Profile up to date (our guide covers it) and revisit the sum when that changes.
Next: what would it cost you?
The price is fixed and agreed before any work starts, and you own the site outright.